SAGE Publications Ltd Paperback English
Strategic Management in the Media
Theory to Practice
By Lucy Kung
Product description
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
Specifications
| Product ID / ISBN / EAN | 9781529773699 |
|---|---|
| Publisher | SAGE Publications Ltd |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 25 Dec 2023 |
| Number of Pages | 280 |
| Width | 24.2 cm |
| Height | 17.0 cm |
| Depth | 2.0 cm |