Product description
We are living in a period of hyper-change; economic shocks, political upheavals, natural disasters, and global health pandemics are part of ‘normal' life. Existing marketing models are designed for a “business as usual” mode so how do you prepare for this new environment? You need The New Marketing Playbook: a dynami
Specifications
| Product ID / ISBN / EAN | 9781292373805 |
|---|---|
| Publisher | Pearson Education Limited |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 8 Jul 2021 |
| Number of Pages | 344 |
| Width | 15.7 cm |
| Height | 23.4 cm |
| Depth | 2.0 cm |