The Science of Storytelling

The Sunday Times bestseller

Includes new material

"If you want to write a novel or a script, read this book" — Sunday Times

"The best book on the craft of storytelling I've ever read" — Matt Haig

"A masterpiece. I am in awe" — Adam Rutherford

Why stories make us human and how to tell them better.

There have been many attempts to understand what makes a good story – but few have used a scientific approach.

In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us.

Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.

"A hugely compelling reading experience. Storr's superb exploration of the enduring appeal of the novel offers a smart, fascinating exploration of the science and psychology behind our most sophisticated art form that also works as an effective how-to guide" — Observer

"It is clear, compelling and tightly shaped around one fascinating and productive idea ... Storr wants to free writers from programmatic, plot-based writing guides, and his approach feels liberating" — Sunday Times