When the Going Was Good

A most anticipated book of 2025 in The Independent, GQ, New Statesman, Financial Times and BBC Culture

"Graydon Carter is a brilliant raconteur of his own life...it's a real yarn of a lost world" Marina Hyde, The Rest is Entertainment

When the Going Was Good is Graydon Carter's lively recounting of how he made his mark as one of society's most talented editors and shapers of culture. Carter arrived in New York from Canada with little more than a suitcase, a failed literary magazine in his past and a keen sense of ambition. He landed a job at Time, went on to work at Life, co-founded Spy magazine and edited The New York Observer before catching the eye of Condé Nast chairman Si Newhouse, who tapped him to run Vanity Fair.

With his inimitable voice and raconteur's quip, Carter brings readers inside the drawing rooms of the great and not-always-good of America, Britain and Europe. He assembled one of the best-ever stables of writers and photographers under one roof, and here he re-creates in real time the steps he took to ensure that Vanity Fair during his 25-year run cemented its place as the epicentre of art, culture, business and politics. Charming, candid and brimming with humour, When the Going Was Good perfectly captures the last golden age of print magazines from the inside out.