Taylor & Francis Ltd Paperback English
Write Now!
How to Influence and Connect with Your Business Writing
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This book will make you an influential business writer the one who cuts through the noise and changes what your readers think, feel and do. Business writing often seems frightening, and seriously great writing is rare in the workplace. If writing has been taught at all, its through managers covering errors with red ink or online trolls complaining about grammar. This book offers a kinder, gentler, funnier way to improve your writing, from an author whos taught around the world and is encouraging, original, fun and always supportive. Whether you read parts in sequence or jump to the topics that most interest you, with this hands-on guide at your side, you will: Understand what readers want from writers Write with confidence and style Structure and plan your writing Overcome writers block Get more readers Anyone who has to write for business to convince, to break down barriers and simply to express themselves well will welcome the road-tested tips and techniques in this light-hearted and practical guide.
This book will make you an influential business writer the one who cuts through the noise and changes what your readers think, feel and do.
Business writing often seems frightening, and seriously great writing is rare in the workplace. If writing has been taught at all, its through managers covering errors with red ink or online trolls complaining about grammar. This book offers a kinder, gentler, funnier way to improve your writing, from an author whos taught around the world and is encouraging, original, fun and always supportive. Whether you read parts in sequence or jump to the topics that most interest you, with this hands-on guide at your side, you will:
Understand what readers want from writers
Write with confidence and style
Structure and plan your writing
Overcome writers block
Get more readers
Anyone who has to write for business to convince, to break down barriers and simply to express themselves well will welcome the road-tested tips and techniques in this light-hearted and practical guide.